Wireline, a Premium WordPress Theme from ColorLabs

ColorLabs launched a new premium theme last month but we’re so busy that we didn’t have the time to blog about this. The good thing is that Anita Pravitasari, the new ColorLabs community manager (her title sounds so cool in this geeky world of WordPress business, to be honest) came to the rescue and finally blogged about that. You can read her post here. She’ll be busy managing the ColorLabs community from now on, so thank God that’s one check-mark off my daily routines. Also, don’t forget to check out the profiles of Firman Firdaus and Rio Purnomo, our new web designer and web developer. Pretty kicking, huh?

Let’s stand out

Wireline has this shiny, oh-so-2011, modern look and is packed with cool animations like featured posts slideshow, scrollable popular posts and jQuery-powered drop-down navigation menu. There are 5 color schemes available so it’s just so unlikely that your favourite colour isn’t there. And if you’re into the geeky side of web development, it might worth telling that ColorLabs incorporate some HTML5 and CSS3 stuff into it.

Have a look at this top-to-middle screenshot of Wireline, this one is the brown one:

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Wireline comes with 5 alternative color schemes: red, green, blue, brown and black. Read up on the specs of the theme, view the demo and then give us a little feedback love. If you want to get more technical details on the theme itself, please head to ColorLabs‘ website because what you’re about to read below might not interest you at all.

What kind of name is Wireline?

So here’s the thing about being both an engineer and a web developer: you get to pick odd-sounding names taken from your parallel world. I named one of my themes ‘Platformate‘ back in. Platformate stands for platinum reformate. In plain English, platinum reforming is the re-arrangement of some sort of chemical compounds, which in this case are the carbon chains in crude oil, using some sort of accelerator, which in this case is platinum. Reformate is the product of the process. Confused? Okay, try this one: it’s LIKE (note that) turning Premium into Pertamax so Pertamina can get more money. That’s NOT exactly the case (hence the capitalised LIKE) but hopefully you get the idea. It’s one of the cool chemical engineering stuff.

What about Wireline? In case you don’t know, the oil and gas industry is pretty dodgy. If there had to be the most superstitious and prophetic engineering on earth, that’d be petroleum engineering. Let me tell you something: A one-pixel discprepancy on a visual design can actually irritate my eyes and the creative side of my brain could instantaneously combust. In petroleum engineering, I’d have to be satisfied with 30% of uncertainties in my engineering estimation. If we’re talking about a 960-pixel wide web site, that error is equivalent to 288 pixels, about the size of a sidebar.

Wireline is a cabling technology where a current is sent to downhole logging tools in oil well exploration and completions. Petroleum engineers send logging tools into oil wells so they get to understand the characteristic of the sedimentology underneath in order to ‘guesstimate’ everything. This practice, and in fact it’s pretty cool, is called Wireline. In simple terms, engineers send a line of wire into the well, hence Wireline.

How to purchase this theme?

If you like the feel of it or simply want to cherish the engineering philosophy behind the name and want to have it on your blog, simply go to Wireline‘s page at ColorLabs or click the buttons below and they’ll take you there. Currently ColorLabs has a 30% off offer for all themes so now is the right time to have this theme. The code is EA628 and will be valid until 24 July.

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